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Twitter adds social view counts to tweets

Elon Musk today announced that Twitter will now display the number of views on tweets, giving users a better understanding of the reach of other users’ content.

Twitter’s tweet view count, also known as influence, was previously only available to the account that posted the tweet. Not excluded, as Musk notes, is video, which has shown many ideas and traditions.

The number of tweet views will be displayed below the main content and will update automatically as the tweet is viewed. The decision to make tweets public seems to be motivated by the idea that it will make Twitter more active.

Tweet view counts will help outside viewers understand the potential reach and impact content can have on Twitter. In Musk’s opinion, this could encourage more people to sign up and join Twitter.

For brands and businesses, view counts will be a valuable way to measure the reach and engagement of content hosted on the platform.

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