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Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content.
This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
Attract attention and generate leads
Expand their customer base
Generate or increase online sales
When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital channel.