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Content strategy is the planning, development, and management of content written or in other media.
Content strategy is the ongoing process of transforming business objectives and goals into a plan that uses content as a primary means of achieving those goals.
Having a solid content strategy is a sure-fire way to get a competitive advantage. There is so much content created blindly without purpose, and this approach doesn't set you up for success.
Setting Your Goals and KPIs
Researching Your Audience Personas
Prioritizing Optimizing Existing Content
Crafting a Content Distribution and Promotion Strategy
You must be taking the time to plan a content marketing strategy, are regularly reviewing it and changing things up as needed, and understand how your content marketing strategy is going to meet your business' goals.