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User experience design is the process of supporting user behavior through usability, usefulness, and desirability provided in the interaction with a product.

Let’s imagine you’re shopping for a pair of shoes online. You find yourself in the “shoe” category, and there are over three hundred different pairs to browse—great! Then you realize there’s no way to filter the results, meaning you have to scroll through hundreds of unsuitable shoes before you find what you’re after. You get there in the end, and add them to your basket. You’re ready to make a purchase and, as a new customer, you have to create a new account. Ok, no problem—until you see that there are at least ten mandatory fields to be filled in! Buying your shoes on this website is starting to feel like more hassle than it’s worth, so you decide to abandon ship and look elsewhere.

A Well-organized Information Architecture

Interaction Oriented Design.

Usability Aligned Design

UX designers use a range of tools to map out the user’s journey through a product, including user flows and wireframes. User flows are basic flowcharts which visualize the complete path a user takes when using a product, from entry point right through to the final interaction.