The TikTok For You page shows why videos are recommended

TikTok’s “For You” page, the first screen people see when they open the app, will tell users why the algorithm added videos to their feed.

Users can view this information by clicking on a new option in the sharing section called “Why this video”.

Tap the button to open a popup with a list of reasons why TikTok supports this video. Reasons why TikTok may support videos include:

User interactions, such as content you view, like, or share, comments you post, or search for
Accounts you follow or account recommendations for you
Recently published content in your area
Popular content in your area

Now, if you see a video on the For You page that doesn’t match your interests, you can understand why it’s recommended.

For social media marketers and content creators, this feature can be a useful way to learn more about how the TikTok algorithm works. When you understand how videos appear in your list, you can use that information to create content that ends up in your list of subscribers.

In 2020, TikTok published a blog post on how Pages for You works, including what the algorithm looks for when choosing a piece of content. So the information is not secret, but now it is easy to access. Also, it can be more helpful to see the information listed around it. For example, seeing “popular content in your area” in the list of recommended video reasons can help you target your target audience.

If you want to get a group of users, you can take a video on your page and publish it. Or you can use audio from a popular video and record a new one.

TikTok offers many ways to create content from existing videos, and this feature can be a new source.

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